Chapter one, “They say”, begins in a clever way, the writer’s Graff and Birkenstein attended a ‘academic conference’ and listening to a speaker, a supposed ‘Dr. X’. Dr. X presented to the audience and to them a talk that was ‘clear’ but at the same time it caused confused and ’puzzled’ audience, including Graff and Birkenstein. The speaker appeared to be challenged by some opinion/s that sided against his work and findings. He failed to mention this to his audience in the begining, only supplying them with his thesis and his various book references and article pages for evidence reasons. So this chapter is generally about being specific and underlying the point through work or speech. What ‘they say’ before you begin with a reply and answer. Chapter one also explores templates for introducing matters that will help the reader when writing or promoting a text or argument. Some templates include: templates for “’something implied or assumed‘, ‘an ongoing debate‘, ‘templates for what they say‘, templates for standard views’” and so forth.
“They Say/ I Say”, Gerald Graff, Cathy Birkenstein.